SOCIAL MEDIA
Social Media is an evolving medium for brand exposure, especially when it comes to beauty and fashion. Today it is one of the best ways to reach your customers, more so if you plan to sell online. Here are some key takeaways for a sound social media strategy.
- Define a concrete social strategy with measurable goals and how you will reach your target customers.
- Research your target customers, where are they, and how can you get to them effectively.
- Create a loyal fan base and encourage and push user generated content (UGC).
- Monitor your competitors and see what they are doing.
- Create and curate engaging social content and get your customers involved in this.
- Create and post short form video content on platforms like Youtube and Instagram.
- Build Content Themes and rotate themes periodically to keep things fresh and new.
- Make timeliness and regularity a top priority.
- Post at the best time to engage with your community.
- Assess what’s working and what’s not and change the approach on the fly.
Our team can help you develop a sound and successful social media approach and put the right plan in place. We can also work with you to run ongoing social campaigns and programs.
Social Media
Social Media is an evolving medium for brand exposure, especially when it comes to beauty and fashion. Today it is one of the best ways to reach your customers, more so if you plan to sell online. Here are some key takeaways for a sound social media strategy.
- Monitor your competitors and see what they are doing.
- Create and curate engaging social content and get your customers involved in this.
- Create and post short form video content on platforms like Youtube and Instagram.
- Build Content Themes and rotate themes periodically to keep things fresh and new.
- Make timeliness and regularity a top priority.
- Post at the best time to engage with your community.
- Assess what’s working and what’s not and change the approach on the fly.
Our team can help you develop a sound and successful social media approach and put the right plan in place. We can also work with you to run ongoing social campaigns and programs.