DIGITAL E-COMMERCE
Digital Marketing Strategy
&
Roadmap For Consumer Brands To Accelerating Online Revenues
Building An Iconic Online Consumer Brand Through Digital Marketing Strategies
- Consumers, especially millennials are shifting to online channels in a significant way. Brands need to be visible on those channels to successfully sell to today’s consumers.
- Brands must have a digital marketing strategy as part of any global omnichannel marketing approach.
- Things are changing very fast. Consumers are getting distracted from every direction.
- Technology is constantly evolving. Consumer behaviours are shifting by the second.
- What’s popular today might not be next month and these consumer shifts are accelerating over time.
- The internet and social media is making these shifts faster and more pronounced.
- Brands need to stay ahead of the shifts and anticipate changes.
All of this is creating a big challenge for consumer businesses, especially businesses with legacy marketing approaches. How do you keep up with today’s consumer?
Most product categories are crowded and fairly commoditized today, what makes one brand successful over another brand? Brands today compete on one or more of the following: price, features, innovation, and brand appeal. Why will Helen buy one cosmetic product over another?
- Maybe that’s what she wanted after she saw a video on Youtube or Instagram Live with an ad for a particular brand.
- She’s a hip, young, millennial consumer who believes her look has a big impact on her success in life hanging out with friends and socializing.
- A particular cosmetic product is valuable to her because it communicates hipness, coolness, luxury, peer validation and helps her be attractive to other people.
Digital E-commerce Platform
The most important reason why one brand stands out from another brand in a category is a direct result of the emotional bond the brand creates with its consumers. Think Apple, Nike, Lululemon, they are great examples of iconic brands with an emotional bond to their consumers.
How Do You Get The Attention Of The Distracted Consumer – The DIGITAL Omnichannel Model
- We’re no longer watching TV the same way we used to. It’s now been replaced by Youtube, Hulu and Netflix. Even with the TV on we have our mobile devices in hand.
- We’re no longer listening to the radio like we used to. It’s now been replaced by podcasts, Soundcloud, iTunes, Musical.ly or Spotify.
- We’re no longer reading newspapers like we used to. It’s now been replaced by emails, blogs, posts, apps & specialized news websites.
- We’re no longer paying attention to giant billboards like we used to. It’s now been replaced by a small screen in our hand.
THIS IS THE POWER & REACH OF DIGITAL MARKETING
The Opportunity To be your Consumer 24/7
Frequently In Real Time
The only way to reach prospects these days and be able to market your products is by utilizing the different digital marketing channels. Below is one successful approach, among many others.
Digital E-commerce
The 15 Digital Marketing Channels For Building A Successful E-commerce Brand
One thing is common in among all ecommerce brand is how they incorporate all these channels within their digital marketing strategy. They are not simple focusing on one and ignoring others. Leveraging all of them is what makes for a successful online brand.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Data Driven Analytics
- Use of modern APIs
- Leveraging Online E-Commerce platforms and marketplaces
- Social Media Marketing
- Display Advertising
- Behavioural Retargeting
- Mobile Marketing
- Affiliate Marketing
- Influencer Marketing
- Storytelling. "Shoppable" Content & Blogs
- Video
Digital is now the de-facto medium for consumer engagement for any brand wanting to be successful. Prospects are now glued to their tablets, smartphones and are constantly being distracted. Their attention span is short and limited. A brand’s goal is to find ways of grabbing that limited attention span by communicating stories that resonate with your target audience and build a long term bond. You need them to take action at the right time and purchase your valuable products.
For more information on how we can help you build your digital presence and scale your online revenues the right way contact us to discuss more about how we can help you succeed.
Connecting Your Brand To The New Consumer
In The NextWorld Of Digital.
Connecting Your Brand to the New Consumer In the NextWorld of Digital.
DIGITAL CONSUMER SHIFT DIGITAL E-COMMERCESOCIAL MEDIA CONTENT STORYTELLING EMAIL MARKETING INFLUENCER + CELEBRITY PARTNERSHIPS AND COLLABORATIONS ECOMMERCE TOOLS & SYSTEMS INTERNATIONAL GO TO MARKET RETAIL EXPANSION INVESTMENT AND CAPITAL FOR GROWTH BLOG POSTSPRIVACY POLICY TERMS OF SERVICE ✉
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Digital E-Commerce
Digital Marketing Strategy & Roadmap for Consumer Brands to Accelerating Online Revenues
Building An Iconic Online Consumer Brand Through Digital Marketing Strategies
- Consumers, especially millennials are shifting to online channels in a significant way. Brands need to be visible on those channels to successfully sell to today’s consumers.
- Brands must have a digital marketing strategy as part of any global omnichannel marketing approach.
- Things are changing very fast. Consumers are getting distracted from every direction.
- Technology is constantly evolving. Consumer behaviours are shifting by the second.
- What’s popular today might not be next month and these consumer shifts are accelerating over time.
- The internet and social media is making these shifts faster and more pronounced.
- Brands need to stay ahead of the shifts and anticipate changes.
All of this is creating a big challenge for consumer businesses, especially businesses with legacy marketing approaches. How do you keep up with today’s consumer?
We Offer Access To High Growth International Markets For Your Products. We Understand International Consumer Buying Trends And Help You Position Your Products In The Right Channels With The Right Partners – Both On Digital And Bricks And Mortar Channels. In Certain Markets Our Teams Can Help You Build Your Online And Digital Presence To Maximize Successful Outcomes For Your Brand. Where It Is Required We Can Also Assist With Product Registrations To Ensure Compliance With Regulatory Requirements.
Digital E-commerce Platform
How Do You Get The Attention Of The Distracted Consumer – The DIGITAL Omnichannel Model
- We’re no longer watching TV the same way we used to. It’s now been replaced by Youtube, Hulu and Netflix. Even with the TV on we have our mobile devices in hand.
- We’re no longer listening to the radio like we used to. It’s now been replaced by podcasts, Soundcloud, iTunes, Musical.ly or Spotify.
- We’re no longer reading newspapers like we used to. It’s now been replaced by emails, blogs, posts, apps & specialized news websites.
- We’re no longer paying attention to giant billboards like we used to. It’s now been replaced by a small screen in our hand.
The only way to reach prospects these days and be able to market your products is by utilizing the different digital marketing channels. Below is one successful approach, among many others.
The 15 Digital Marketing Channels For Building A Successful E-commerce Brand
One thing is common in among all ecommerce brand is how they incorporate all these channels within their digital marketing strategy. They are not simple focusing on one and ignoring others. Leveraging all of them is what makes for a successful online brand.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Data Driven Analytics
- Use Of Modern APIs
- Leveraging Online E-Commerce platforms and marketplaces
- Social Media Marketing
- Display Advertising
- Behavioural Retargeting
- Mobile Marketing
- Affiliate Marketing
- Influencer Marketing
- Storytelling. "Shoppable" Content & Blogs
- Video
Digital is now the de-facto medium for consumer engagement for any brand wanting to be successful. Prospects are now glued to their tablets, smartphones and are constantly being distracted. Their attention span is short and limited. A brand’s goal is to find ways of grabbing that limited attention span by communicating stories that resonate with your target audience and build a long term bond. You need them to take action at the right time and purchase your valuable products.
For more information on how we can help you build your digital presence and scale your online revenues the right way contact us to discuss more about how we can help you succeed.
The Relationship Between Consumers & Brands
Most product categories are crowded and fairly commoditized today, what makes one brand successful over another brand? Brands today compete on one or more of the following: price, features, innovation, and brand appeal. Why will Helen buy one cosmetic product over another?
- Maybe that’s what she wanted after she saw a video on Youtube or Instagram Live with an ad for a particular brand.
- She’s a hip, young, millennial consumer who believes her look has a big impact on her success in life hanging out with friends and socializing.
- A particular cosmetic product is valuable to her because it communicates hipness, coolness, luxury, peer validation and helps her be attractive to other people.
The most important reason why one brand stands out from another brand in a category is a direct result of the emotional bond the brand creates with its consumers. Think Apple, Nike, Lululemon, they are great examples of iconic brands with an emotional bond to their consumers.
- This Is The Power & Reach Of Digital Marketting
- The Opportunity To be your Consumer 24/7
- Frequently In Real Time
Digital E-commerce
Connecting Your Brand To The New Consumer In The NextWorld Of Digital.
