INTERNATIONAL GO TO MARKET
We offer access to high growth international markets for your products. We understand international consumer buying trends and help you position your products in the right channels with the right partners – both on digital and bricks and mortar channels. In certain markets our teams can help you build your online and digital presence to maximize successful outcomes for your brand. Where it is required we can also assist with product registrations to ensure compliance with regulatory requirements.
Some of the best markets for cosmetics and fashion brands are:
- China
- Europe
- North America
- Japan
- Australia
- Latin America
- India
- Middle East
Do you know that almost 83% of Japanese consumers shop online regularly? And that 86% of Brits prefer free over fast delivery? Mobile online sales are rocketing and chatbots are getting more popular.
Knowledge is power when it comes to growing your ecommerce business. So watch out for these trends.
In three years, the Chinese ecommerce market is set to be worth $1.7 trillion.
Asia is without a doubt the most important player on today’s global ecommerce stage. And China is leading the way.
Experts predict that in three years’ time the Chinese ecommerce market will be larger than that of the US, the UK, Germany, Japan and France combined – at a mind-blowing $1.7 trillion. And with a growing appetite for foreign products, selling there has never been easier or more appealing.
Other Notable And Growing Asian Ecommerce Markets Include:
- Thailand – Now Worth An Impressive $741 Million.
- India – Last Year, 100 Million Consumers In India Bought Online – And That’s Expected To Have Risen To 300 Million By The End Of This Year.
- South Korea -There Are 30.5 Million ECommerce users, With An Additional 1.33 Million Users Expected To Be Shopping Online By 2022.
In Short, If You Want To Grow Your Online Retail Business, Asia Is The Best Place To Be.
Over Half Of UK Online Sales Are Made On Mobiles.
21% of Brits prefer communicating with ecommerce companies through chatbots.
In a recent British survey, 35% of participants said they’d like to see more chatbots on ecommerce platforms – 70% of them saying it was because they liked getting instant answers to their questions and 21% because they preferred using bots to communicate with a company. And it’s a similar situation stateside, where two out of five US consumers reported being comfortable with using chatbots to chat to retailers.
The global increase in sales made on mobile devices is continuing at a rapid rate. What this means is that if your site is not mobile optimised, it should be.
- One Third Of Ecommerce Is Now Mobile Driven. In 2014, Mobile Comprised 11.6% Of Online Retail Sales In The US. This Is Set To Jump To 45% By 2020.
- Over Half Of All UK Online Sales Are Now Made Through Mobile Devices.
- 54% Of Europeans Regularly Use Their Mobile To Make Payments.
Rich content drives sales and loyalty.
A varied content mix can be key to driving awareness and engagement.
Today’s information-hungry, ever-connected consumers are demanding better and richer ecommerce experiences: 82% say they feel more positive about a company after reading custom content and 70% feel more connected to a brand as a result of content marketing.
What this means is that you need to make sure you’re offering engaging, informative and inspiring content through a multitude of channels, from social media posts, blogs, podcasts and videos down to product descriptions. Today’s ecommerce consumers like to read your story and feel connected.
Fast delivery is important – but so is free delivery.
86% of UK shoppers choose cost over speed.
Though delivery times are a significant factor when it comes to online sales, and more and more buyers are looking for same-day and next-day delivery, consumers also cite cost as a major factor.
In the UK, 86% of shoppers said they’d choose free delivery over faster delivery. Research done by a major shipping company also points to 73% of consumers wanting to see free shipping at checkout. And though this trend could make online retailers feel nervous about where to absorb that cost, there are ways to make it work.
How UK Beauty Brand Feelunique Built Its Online Sales In China
Feelunique keeps the Western feel of its China e-commerce site, part of its strategy to reassure consumers that they are […]
Connecting Your Brand To The New Consumer
In The NextWorld Of Digital.
Connecting Your Brand to the New Consumer In the Next World of Digital.
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International Go To Market
We Offer Access To High Growth International Markets For Your Products. We Understand International Consumer Buying Trends And Help You Position Your Products In The Right Channels With The Right Partners – Both On Digital And Bricks And Mortar Channels. In Certain Markets Our Teams Can Help You Build Your Online And Digital Presence To Maximize Successful Outcomes For Your Brand. Where It Is Required We Can Also Assist With Product Registrations To Ensure Compliance With Regulatory Requirements.
Some Of The Best Markets For Cosmetics And Fashion Brands Are:
- China
- Europe
- North America
- Japan
- Australia
- Latin America
- India
- Middle East
Why Influencers Are The Lifeblood Of Your Inbound Marketing
Asia is without a doubt the most important player on today’s global ecommerce stage. And China is leading the way.
Experts predict that in three years’ time the Chinese ecommerce market will be larger than that of the US, the UK, Germany, Japan and France combined – at a mind-blowing $1.7 trillion. And with a growing appetite for foreign products, selling there has never been easier or more appealing.
Do you know that almost 83% of Japanese consumers shop online regularly? And that 86% of Brits prefer free over fast delivery? Mobile online sales are rocketing and chatbots are getting more popular.
Knowledge is power when it comes to growing your ecommerce business. So watch out for these trends.
It may not be as big as its neighbour to the west, but Japan is also one to watch. It’s currently the 4th largest ecommerce market in the world and 83% of its consumers shop regularly online. Though the Japanese are historically more suspicious of overseas products, their interest is rising rapidly, particularly when it comes to clothing.
Over Half Of UK Online Sales Are Made On Mobiles.
21% of Brits prefer communicating with ecommerce companies through chatbots.
In a recent British survey, 35% of participants said they’d like to see more chatbots on ecommerce platforms – 70% of them saying it was because they liked getting instant answers to their questions and 21% because they preferred using bots to communicate with a company. And it’s a similar situation stateside, where two out of five US consumers reported being comfortable with using chatbots to chat to retailers.
Fast delivery is important – but so is free delivery. 86% of UK shoppers choose cost over speed.
Though delivery times are a significant factor when it comes to online sales, and more and more buyers are looking for same-day and next-day delivery, consumers also cite cost as a major factor.
In the UK, 86% of shoppers said they’d choose free delivery over faster delivery. Research done by a major shipping company also points to 73% of consumers wanting to see free shipping at checkout. And though this trend could make online retailers feel nervous about where to absorb that cost, there are ways to make it work.
How UK Beauty Brand Feelunique Built Its Online Sales In China
Feelunique keeps the Western feel of its China e-commerce site, part of its strategy to reassure consumers that they are […]
Other Notable And Growing Asian Ecommerce Markets Include:
- Thailand – Now Worth An Impressive $741 Million.
- India – Last Year, 100 Million Consumers In India Bought Online – And That’s Expected To Have Risen To 300 Million By The End Of This Year.
- South Korea -There Are 30.5 Million ECommerce users, With An Additional 1.33 Million Users Expected To Be Shopping Online By 2022.
In Short, If You Want To Grow Your Online Retail Business, Asia Is The Best Place To Be.
The global increase in sales made on mobile devices is continuing at a rapid rate. What this means is that if your site is not mobile optimised, it should be.
- One Third Of Ecommerce Is Now Mobile Driven. In 2014, Mobile Comprised 11.6% Of Online Retail Sales In The US. This Is Set To Jump To 45% By 2020.
- Over Half Of All UK Online Sales Are Now Made Through Mobile Devices.
- 54% Of Europeans Regularly Use Their Mobile To Make Payments.
Rich content drives sales and loyalty.
A varied content mix can be key to driving awareness and engagement.
Today’s information-hungry, ever-connected consumers are demanding better and richer ecommerce experiences: 82% say they feel more positive about a company after reading custom content and 70% feel more connected to a brand as a result of content marketing.
What this means is that you need to make sure you’re offering engaging, informative and inspiring content through a multitude of channels, from social media posts, blogs, podcasts and videos down to product descriptions. Today’s ecommerce consumers like to read your story and feel connected.
Connecting Your Brand To The New Consumer In The NextWorld Of Digital.
