INFLUENCER + CELEBRITY PARTNERSHIPS & COLLABORATIONS
Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand.
Certainly, the value of influence over customers is not a novel concept in marketing. But as online customer conversations continue to evolve so drastically, influencers are playing a critical role in breaking online clutter, creating relevant customer dialogue and bringing trust to the table for brands and marketers alike.
Influencer marketing offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication. Both the ROI and marketing potential of influencer marketing are immense.
Why Influencers are the Lifeblood of Your Inbound Marketing
Utilizing an inbound approach to influencer marketing drives awareness, cultivates an audience, and bolsters owned media over time. The effects of influencer marketing on your inbound efforts include:
- improved word-of-mouth advertising
- increased number of expert opinions gained
- social proof
All of these factors are essential in gaining customer trust and loyalty. In fact, a recent Nielsen study found that 92% of consumers trust word-of-mouth recommendations above all other forms of advertising. By starting with a relevant message and audience, mapping your best-fit influencers, and utilizing social engagement best-practices, your inbound marketing will reap massive rewards.
The ROI Don’t Lie: Influencer Marketing Nets Huge Returns
Trust pays. In an era where consumers have never been hungrier for reviews, ratings, and word-of-mouth recommendations, influencers are the key to unlocking their trust and dollars.
A top 4 management consulting firm conducted a study examining 48 influencer marketing programs, spanning 15 industries, and 662 web publishers and bloggers. What they found was astonishing.
These influencer marketing studies demonstrated a 6-to-1 return on investment. So, what’s working so well? Many of the influencer campaigns examined in the study included sponsored blog posts, influencer-driven content and social syndication.
BLOGS
These Three Industries Have Huge Potential Online
Slow growth in personal care products is mostly the fault of consumer packaged goods (CPG) brands, “which have been slow to put products online and tend to rely on traditional marketing methods,” said Martin Utreras, vice president of forecast at eMarketer.
What Is Influencer Marketing And Why Does It Matter?
Discover the Value of Influencer Marketing, It is the process of identifying, researching, engaging the people who […]
Social Influencers and the Online Consumer
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. […]
Survey Reveals How Consumers Really Judge Brand Authenticity (And Influencers)
Stackla recently surveyed 1,590 consumers and 150 B2C marketers from the U.S., UK and Australia, to uncover the gaps that exist between the content consumers want and what marketers believe they’re providing – the results of which should serve as both a warning and an opportunity for marketers everywhere.
Connecting Your Brand To The New Consumer
In The NextWorld Of Digital.
Connecting Your Brand to the New Consumer In the Next World of Digital.
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Influencer + Celebrity Partnership & Collaborations
Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand.
Certainly, the value of influence over customers is not a novel concept in marketing. But as online customer conversations continue to evolve so drastically, influencers are playing a critical role in breaking online clutter, creating relevant customer dialogue and bringing trust to the table for brands and marketers alike.
Influencer marketing offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication. Both the ROI and marketing potential of influencer marketing are immense.
Why Influencers are the Lifeblood of Your Inbound Marketing
Utilizing an inbound approach to influencer marketing drives awareness, cultivates an audience, and bolsters owned media over time. The effects of influencer marketing on your inbound efforts include:
- Improved word-of-mouth advertising
- Increased number of expert opinions gained
- Social proof
All of these factors are essential in gaining customer trust and loyalty. In fact, a recent Nielsen study found that 92% of consumers trust word-of-mouth recommendations above all other forms of advertising. By starting with a relevant message and audience, mapping your best-fit influencers, and utilizing social engagement best-practices, your inbound marketing will reap massive rewards.
The ROI Don’t Lie: Influencer Marketing Nets Huge Returns
Trust pays. In an era where consumers have never been hungrier for reviews, ratings, and word-of-mouth recommendations, influencers are the key to unlocking their trust and dollars.
A top 4 management consulting firm conducted a study examining 48 influencer marketing programs, spanning 15 industries, and 662 web publishers and bloggers. What they found was astonishing. These influencer marketing studies demonstrated a 6-to-1 return on investment. So, what’s working so well? Many of the influencer campaigns examined in the study included sponsored blog posts, influencer-driven content and social syndication.
BLOGS
These Three Industries Have Huge Potential Online
Slow growth in personal care products is mostly the fault of consumer packaged goods (CPG) brands, “which have been slow to put products online and tend to rely on traditional marketing methods,” said Martin Utreras, vice president of forecast at eMarketer.
What Is Influencer Marketing And Why Does It Matter?
Discover the Value of Influencer Marketing, It is the process of identifying, researching, engaging the people who […]
Social Influencers and the Online Consumer
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. […]
Survey Reveals How Consumers Really Judge Brand Authenticity (And Influencers)
Stackla recently surveyed 1,590 consumers and 150 B2C marketers from the U.S., UK and Australia, to uncover the gaps that exist between the content consumers want and what marketers believe they’re providing – the results of which should serve as both a warning and an opportunity for marketers everywhere.
Connecting Your Brand To The New Consumer In The NextWorld Of Digital.
